Disney, NFL Launch New Super Bowl Goods

Disney Consumer Products and the National Football League released three new merchandise collections on Thursday. The items are limited editions designed for Super Bowl LXI. The launch includes apparel, digital assets, and team-specific collectibles.

The first collection is a partnership with Champion. It features T-shirts and crewnecks. The second collaboration is with FOCO. This line offers plush toys, clip-on plush, bobbleheads, figurines, and clear stadium bags. Fans can select products featuring any of the 32 NFL teams alongside Mickey Mouse and friends. The third offering is Disney Pinnacle by Dapper Labs. It includes digital pin packs for the upcoming championship game.

Paul Gitter, executive vice president of global licensing at Disney Consumer Products, described the move as a strategic expansion. He noted that sports reach highly engaged audiences. "As ESPN brings fans along the road to Super Bowl LXI, these products give them another way to connect with the teams, athletes and stories they love," Gitter said. He added that the characters bring a unique Disney expression to NFL culture.

Casey Collins, senior vice president of consumer products and licensing at the NFL, called the partnership a new chapter in their shared history. "With new products already in the market and more to come in the lead up to Super Bowl LXI on Disney’s networks and platforms, there is no better time to be a fan of these two iconic brands," Collins said.

The joint collection first debuted in August. Additional product drops from brands including Crocs, Just Play, New Era, and WinCraft will follow as the season progresses. Champion will continue to release new items in the coming weeks.

The 2026 season marks the 40th anniversary of the Disney’s Super Bowl What’s Next campaign. The Super Bowl will air on ESPN and ABC. For the first time, the game will also stream on Disney+.